Easter is an important time in the Christian church. It is one of two of the most recognized holidays by believers and non-believers alike.
It is also a time when a tremendous amount of people who don’t attend church regularly (or even at all) will walk through the doors of churches all around the world. That means what you do related to giving is worthy of a little thought and planning to ensure you maximize the giving and engagement potential of this medium.
Here are 7 epic fails you should avoid this Easter:
Don’t talk about giving. I already know that churches are membership-based organizations dependent on volunteers and free-will donations. You’re not going to surprise me if you talk about money. In fact, you’ll blow me away if you show me how you are using your current donations to make a measurable difference and create life change.
Don’t ask me to give. If you don’t ask, I certainly won’t give. And just because I’m a visitor doesn’t mean I’m not interested in making a difference. In fact, it may be your culture of generosity that inspires to rethink my approach to church giving—or even the gospel.
Don’t provide multiple giving options. Make it easy for me to respond when I choose to give. Don’t force me to conform to your expectations.
Don’t explain what you will do with my money. Connect every dollar given with impact. I likely don’t implicitly trust you—or anyone else for that matter. Give me evidence that you can turn my donation into changed lives locally and around the world.
Don’t illustrate how your church has been changing lives in the recent past. I don’t want to hear what your church did 100 years ago. I want to know if your church is making a measurable impact on the community today. (Hint: Simply managing and operating programs aren’t enough.)
Don’t give me the opportunity to give you my contact information. I shouldn’t be forced to give you my information, but that doesn’t make you can’t make it easy for me to do so through an information kiosk, handout, or through my smartphone. Engagement is always a precursor to giving and to increasing my giving commitment over time.
Don’t summarize your plan for ministry impact. Your ministry plan and impact strategy may be the very thing that will prompt me to come back again. It is the evidence that will give me the information I need to make the best decision for my charitable dollars.
If giving is an external, measurable reality of an emotional, inward commitment, then giving becomes a demonstration of the story of hope and new beginnings contained within Easter itself.
Be bold this Easter. Talk about money. Watch how people—believers and non-believers alike–respond. My guess is you’ll be surprised at the ministry you’ll be able to fund.
How will you be intentional about funding ministry this Easter weekend?