Content marketing is about building trust and value with those we want to connect with more than just when we need to “make a sale.” We want an ongoing relationship that creates community or a tribe. And community is formed around shared meaning—that which is meaningful to us and to others.
The 12 days of Christmas is more than a funny song that talks about a really unusual sequence of gifts. It reminds us that we must see life—even business—as an opportunity to give unusual and unexpected gifts. Those are the ones people remember ... and write songs about.
We should always value human relationships more than transactions.