The discipline of content marketing is forcing businesses to become publishers and publishers to become businesses. The person who wins in this equation is ... EVERYONE.
People win because they feel empowered through knowledge to make better decisions, whether that's a local contractor for home improvement or deciding on the next ERP system to purchase and implement for your growing business. Inbound marketing changes the game in that it reverses roles. Instead of the business or vendor finding the customer, the customer finds the business or vendor.
Google is a verb you can't afford not to use.
Google Trends measures search volume of keywords or phrases. If Google is the number one search engine and the first place most people go to find the information they need, then indexing search volume and our ability to quickly compare different words or phrases are vital to successfully and consistently being found online.
Essentially, our ability to identify the words other people are using to find—or not find—you or your service, brand, or company is the difference between being found organically within searches or being buried deep within the Google ecosystem forever.
If you’re new to the marketing world, this type of functionality is EPIC. It used to only be available to big companies who could afford to staff people who loved doing things like polynomial regression analysis and interpretive analytics.
But now this keyword research tool is now available to you ... today ... and at no cost.