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10 reasons brands are the future of publishing

10 reasons brands are the future of publishing

What happened to the music industry about 10 years ago is now happening to book publishing. Services like Spotify, Pandora, and others have commoditized music purchasing and broadened access to a greater number of people.This was bad news for music industry executives but a big win for the listening public.

You could probably say the same thing about this move by Amazon.com; it’s bad news for traditional book publishers but a big win for the reading public.

Brands hold the keys to the future of publishing.

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