Brand Journalism is a vehicle to let your biggest fans talk about the impact you've had on their business, brand, or cause. And it spreads that message through one of the oldest forms of communication ... storytelling. Too many times we undervalue what can be transferred between people when the message is couched inside a story.
Stories still matter. No matter what you're selling.
A few years ago, I had the opportunity to write a book about incredible people doing amazing things.