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chief content officer

What a Chief Content Officer does

What a Chief Content Officer does

An effective Chief Content Officer (CCO) is a professional brand evangelist. He or she lives at the intersection of communications, marketing, and technology. He or she is not merely a manager of all the moving parts. Instead, a CCO looks for the common story thread that brings all the different pieces into focus so that each individual function can work together to advance larger organizational outcomes.

Here's what this looks like on a day-to-day basis.

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