I know what you’re probably thinking: Offering envelopes aren’t exciting. And you might be wondering if anyone still uses them.
The truth is, offering envelopes are an incredibly effective tool to prompt a response from your donors. Don’t believe me? Then why do the largest nonprofits and even direct marketers use envelopes and response cards in their mailbox communications with donors, supporters, clients, and customers? Because they work. It’s the closest tool you can leverage to re-create an in-person ask.
It’s probably been a while since you revisited your offering envelope strategy.
If there is one thing this election cycle revealed, it’s that politics will never be the same again. The traditional paths of communication, what it means to be a presidential candidate, and how to win an election have all been redefined. We’ll spend the rest of our lives trying to unpack and understand what just happened.
But pollsters and politicians aren’t the only ones feeling the effects of a shifting climate. Church leaders are feeling it, too, both in the offering plate and the pew. And those changes have tremendous implications on what ministry will look like in the future.
When it comes to giving, generosity, and stewardship, a wide gap remains between the view from the pew and the view from the pulpit. That disconnect has not yet fully translated into a paralyzing funding crisis for most local churches, but given current course and speed, it will if nothing substantive changes.
As I talk to pastors and executive staff members across the country, I hear similar things ...