Viewing entries tagged
content strategy

How to generate leads with compelling content

How to generate leads with compelling content

Every business, brand, or cause is interested in generating more leads. Whether it's building a donor list, attracting new leads from a targeted audience, moving people through a buying cycle, or increasing the service level of existing clients, organizations are only interested in content marketing (or any content marketing for that matter) if it ...

  • Finds new prospects.

  • Increases the number of qualified leads.

  • And helps close more deals.

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Google Trends will inform search and content strategy

Google Trends will inform search and content strategy

Google Trends measures search volume of keywords or phrases. If Google is the number one search engine and the first place most people go to find the information they need, then indexing search volume and our ability to quickly compare different words or phrases are vital to successfully and consistently being found online.

Essentially, our ability to identify the words other people are using to find—or not find—you or your service, brand, or company is the difference between being found organically within searches or being buried deep within the Google ecosystem forever.

If you’re new to the marketing world, this type of functionality is EPIC. It used to only be available to big companies who could afford to staff people who loved doing things like polynomial regression analysis and interpretive analytics. 

But now this keyword research tool is now available to you ... today ... and at no cost.

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