Every client wants to know three things when they hire freelance or contract creatives:
Will he or she accomplish what I need him to do?
Will he or she deliver it in the form that I need it delivered?
Will he or she meet my deadline?
I live on both sides of the table. I sometimes set deadlines. Other times, I am given deadlines. Either way, there is purpose and function behind every production schedule.
I have to admit I'm a litte crazy about dates.
There is nothing more exciting than working with people who help you accomplish your strategic goals. If you manage areas of your business or organization that are responsible for copy development, then you’re likely familiar with hiring freelance writers.
Most people either love working with contractors or don’t. I find many times those who don’t have had a series of bad experiences that have colored their perspective on hiring outside talent. That’s really unfortunate because there are a lot of great writers available to brands, businesses, and causes. And that talent is easier to find, validate, and contract today that ever in history.
But communicating with freelance writers (especially for non-writers) can be frustrating.
There are a lot of people who call themselves content writers. It seems to be the catch phrase in the freelance world. They reason, “If content marketing is in, then I need to call myself a content writer.”
This, understandably, creates confusion for those who hire content writers. After all, you can’t call yourself a doctor if you aren’t one, right? But this scenario often leads to frustration and disappointment and can throttle the openness a person has to working with content writers in the future.