You can't afford not to publish a book.
But books are for artists and creative types, right? Not business leaders.
That’s where you’re wrong. In fact, it may be time to rethink the book entirely when it comes to its role in the life of a business leader.
Books are as valuable today to growing your business as your business card was in previous decades.
What happened to the music industry about 10 years ago is now happening to book publishing. Services like Spotify, Pandora, and others have commoditized music purchasing and broadened access to a greater number of people.This was bad news for music industry executives but a big win for the listening public.
You could probably say the same thing about this move by Amazon.com; it’s bad news for traditional book publishers but a big win for the reading public.
Brands hold the keys to the future of publishing.
I’m going to make a general assumption: eBooks are a viable and legitimate content distribution channel for individuals and organizations alike.
Since the market has decided this eBook “thing” is going to last, those of us who are content creators and professional communicators would benefit from making sense of the available word count options. Word count often drives production schedules, costs, and—ultimately—the final retail price point. This is not an insignificant aspect of eBooks should you choose to take this path. Instead, it is vital to maximize this content channel.