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Why A Vision-Driven Campaign Is Just Pretty Window Dressing

Why A Vision-Driven Campaign Is Just Pretty Window Dressing

Vision-driven capital campaigns are all the rage, just like annual pledge drives and “Prove the Tithe” events were a generation ago. But my problem with hanging the success of your next financial campaign on vision alone is that it’s a big gamble. I’m not willing to take it—and neither should you.

I think I understand why the vision conversation feels so comfortable to religious professionals.

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