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inbound marketing

4 characteristics of inbound marketing

4 characteristics of inbound marketing

Marketing has changed. You know that. I know that. Unfortunately, many who sit in executive level, decision-making positions still believe the marketing strategies they "cut their teeth" on 30 years ago still dominate the way consumers buy whatever it is you're selling. 

Until a new generation of marketing professionals move into senior level roles, this tension will continue to exist. 

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