No one wants you to tell them their baby is ugly. Even you.
It’s easy to be a critic of everyone else’s work, but what about your own? How can you be sure the efforts and resources you are investing for some expected outcome are actually going to deliver that outcome? And how many times do you invest months of time, effort, energy, and budget dollars only to come out on the other end completed dumbfounded it didn’t work out as intended?
In today’s business climate, you can’t afford to be wrong for very long.
Being data-driven is all the rage. Some would consider it a fad or trend that will pass soon enough. The only problem with that is data is a natural byproduct of how you and I engage with the world. Whether it's as a consumer or business leader, data informs our decisions and captures what we—as well as our constituents—want, desire, or need.
Dashboards and data aren't futuristic aspirations anymore. They are now and have already become part of the normal mode of operations for many in society.
Data visualization empowers every leader to take raw data and use it to inform thinking, strategy, and action. Technology typically takes complex and expensive things and makes them simple and affordable. Moreover, that is exactly the current state of data visualization tools today.
You have no excuse not to be on your journey to proficiency with a data visualization tool. It is really up to you and your willingness to push through the discomfort of learning something new and acquire an essential skill set for successfully leading to a dynamic and iterative business climate.
Vision-driven capital campaigns are all the rage, just like annual pledge drives and “Prove the Tithe” events were a generation ago. But my problem with hanging the success of your next financial campaign on vision alone is that it’s a big gamble. I’m not willing to take it—and neither should you.
I think I understand why the vision conversation feels so comfortable to religious professionals.
Ministry is more than numbers, but numbers indicate the effectiveness of your effort and investments. Your time, energy, staff and money are limited. Therefore, you have to make sure the time, effort, and resources you are investing personally and through your staff are providing a worthy return. I’m not suggesting that “profit” is the goal. But if you can’t connect your effort to measurable impact, you’re risking a very expensive exercise with very little to show for it.
Not that "F" word!
That's another post for another time. I'm talking about F-O-C-U-S in your content and messaging strategy. The ability to stay on target until you determine the campaign is a horrible failure or a raging success.
Too many give up before they give an idea the chance to succeed.
Content marketing is about building trust and value with those we want to connect with more than just when we need to “make a sale.” We want an ongoing relationship that creates community or a tribe. And community is formed around shared meaning—that which is meaningful to us and to others.
The 12 days of Christmas is more than a funny song that talks about a really unusual sequence of gifts. It reminds us that we must see life—even business—as an opportunity to give unusual and unexpected gifts. Those are the ones people remember ... and write songs about.
We should always value human relationships more than transactions.
I never thought I would say this, but I am quickly approaching the point of dropping Evernote for OneNote.
I have been an avid Evernote evangelist for years. I have more than 7,300 hundred notes in my Evernote account. It has been an integral part of my digital experience for a long time. If I do decide to break up with Evernote, it will be painful to unencumber myself for good.
Bottom line, Evernote has stopped developing and innovating at the rate that it was. Since Microsoft finally released a version of OneNote for Mac about a year ago, it has been a legitimate contender in the digital note-taking space. Given my relentless curiosity about productivity tools, I decided to give it a try.
Every client wants to know three things when they hire freelance or contract creatives:
Will he or she accomplish what I need him to do?
Will he or she deliver it in the form that I need it delivered?
Will he or she meet my deadline?
I live on both sides of the table. I sometimes set deadlines. Other times, I am given deadlines. Either way, there is purpose and function behind every production schedule.
I have to admit I'm a litte crazy about dates.
An effective Chief Content Officer (CCO) is a professional brand evangelist. He or she lives at the intersection of communications, marketing, and technology. He or she is not merely a manager of all the moving parts. Instead, a CCO looks for the common story thread that brings all the different pieces into focus so that each individual function can work together to advance larger organizational outcomes.
Here's what this looks like on a day-to-day basis.
Nike is only half right. “Just do it” works until we need to “Just quit it.” Only the quitting part seems harder that the doing part. I had the privilege of hearing Bob Goff speak speak a few years ago.
If you’re not familiar with Bob (and I wasn’t before this conference), he is an attorney with a sense of humor. Impressive! (Those are rare by the way. And, of course, my apologies to my attorney. I do appreciate you.)
One of the things Bob said that stuck with me was he quits something every Thursday.
For those of you who don't know my complete story (and why would you), there was a time in my career when I was responsible for the marketing, revenue, and operational efforts of a multi-million dollar business unit that sold offering envelopes to churches.
Offering envelopes are about as sexy as ... um .... NOTHING.
Nevertheless, we managed to sell more than 130 million of them a year to more than 12,000 customers.
Fire a client? I know. It sounds backwards, doesn't it?
But the great thing about life is you get to decide who you want to work with and what you want to do.
One of the quotes I'll never forget from Tom Peter's book is this ...
You can't afford not to publish a book.
But books are for artists and creative types, right? Not business leaders.
That’s where you’re wrong. In fact, it may be time to rethink the book entirely when it comes to its role in the life of a business leader.
Books are as valuable today to growing your business as your business card was in previous decades.