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marketing management

5 new realities of marketing you can't ignore

5 new realities of marketing you can't ignore

Marketing will never be the same.

There was a time when desktop computing skills (remember that phrase?) moved from optional to required. Then, employees had to understand the Web. Now, no organization can afford to hire people in their marketing department who don't understand social networking and mobile engagement. My prediction is that every new hire for any professional position will one day have to demonstrate a proficiency in social and digital media.

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