Being data-driven is all the rage. Some would consider it a fad or trend that will pass soon enough. The only problem with that is data is a natural byproduct of how you and I engage with the world. Whether it's as a consumer or business leader, data informs our decisions and captures what we—as well as our constituents—want, desire, or need.
Dashboards and data aren't futuristic aspirations anymore. They are now and have already become part of the normal mode of operations for many in society.
I am a HUGE fan of book publishing but not for the reasons you might think.
My interest in books is less about their artistic value or what accolades accompany them. My interest in books is a little more plain than most people.
I love books because they are the most efficient way to capture and transfer ideas from a brand, cause, or nonprofit to their respective support base. And if you are lucky enough to create or capture an experience worth remembering, then others will share your book and story as their own within their personal networks. Your book then becomes souvenir that represents a significant experience as well as a promise to benefit others.
So what is the problem with book publishing for nonprofits?