I know what you’re probably thinking: Offering envelopes aren’t exciting. And you might be wondering if anyone still uses them.
The truth is, offering envelopes are an incredibly effective tool to prompt a response from your donors. Don’t believe me? Then why do the largest nonprofits and even direct marketers use envelopes and response cards in their mailbox communications with donors, supporters, clients, and customers? Because they work. It’s the closest tool you can leverage to re-create an in-person ask.
It’s probably been a while since you revisited your offering envelope strategy.
The number of church leaders I engage with who have no process for saying “thank you” to those who contribute to and support local church ministry is shocking to me. I’ve heard just about every reason you can imagine.
But deep within those justifications is the real heart of the matter: Free-will tithes and offerings are quite simply expected of the people in the pew by many of those who stand in the pulpit. Why should you thank someone if you expect them to do it? That assumption is a fundamental obstacle to leaders who wish to create a culture of stewardship and generosity in their congregation.
The New Year is here. Whatever challenges you lamented or victories you celebrated in 2016, you’re beginning again. And that’s exciting!
A new year also ushers in a new ministry budget that must be funded. Depending on where you landed in 2016, you may already feel exhausted from having to start all over again. The good news is, more than $100 billion flows through religious organizations every year. That means there is plenty of money available to fund your ministry vision. The opportunity then is to harness those available dollars for Kingdom things, particularly local church ministry.
If there is one thing this election cycle revealed, it’s that politics will never be the same again. The traditional paths of communication, what it means to be a presidential candidate, and how to win an election have all been redefined. We’ll spend the rest of our lives trying to unpack and understand what just happened.
But pollsters and politicians aren’t the only ones feeling the effects of a shifting climate. Church leaders are feeling it, too, both in the offering plate and the pew. And those changes have tremendous implications on what ministry will look like in the future.
It is vitally important that you and your ministry leaders understand what it will take for you to realize the God-inspired vision you see so clearly now. You can’t just “say something” and expect it to magically come to pass. And don’t think your passion on the platform will instantly overcome the built-in skepticism of the person sitting in the pew.
There is too much at stake.
If you can't answer that question ... neither can the PERSON in the PEW.
That's a BIG problem. And a proven strategy to NOT FUND your organization.
This is your most important asset. Focus on it. Lose sleep over it. Write it over and over until you get it right.
THEN ... practice saying to yourself.
I love talking to church planters. Their dreams are big, their commitment is unwavering, and their courage is remarkable. I’m not sure there is anything harder to do than start a church. I admire church planters for so many reasons.
Any yet, I’m also consistently surprised that few have a comprehensive funding plan or even financial projections. You wouldn’t build a house without first talking to an architect, builder, and banker. You wouldn’t start a business without a clear path to break-even and eventually profitability. And you wouldn’t invest in a company that didn’t have a strategy, action plan, and financial models to ensure your capital is multiplied many times overs.
Endurance in ministry requires more than grit and personal resolve. It must be supported by a documented plan and strategy (which includes financial projections).