Not every reader is the same. Some want to digest every word slowly. Others approach books as a utility to deliver mature ideas to solve practical problems. Neither reader type is better than the other.
Most people scan nonfiction content. I don't think this is a new development, nor do I think it represents the dumbing down of society due to digital publishing. As book publishing becomes an increasingly competitive space, publishers are now building books based on the reader's native consumption habits rather than traditional literary guidelines.
Personally, I welcome this shift.
Asking questions is easy. Asking the right questions is hard.
When you get the opportunity to interview other people, you get to step into their world for a moment in time. The goal is to see the world through their eyes, so you can share their perspective with other people.
If this is something you're interested in doing but don't feel like you're very good at, here are some tips I've picked up after more than a decade of interviewing people in chase of the story.
A professional writer is someone who gets paid professional fees to write copy. A hobbyist does not. Be careful not to confuse the two.
People who get paid to talk about writing aren't necessarily professional writers. A professional writer is someone who gets paid to open up a blank document and start typing copy that is eventually published or utilized in some form of commerce, whether it is a direct mail campaign or a book.
Hobbyists sometimes pose as professional writers.
You can't afford not to publish a book.
But books are for artists and creative types, right? Not business leaders.
That’s where you’re wrong. In fact, it may be time to rethink the book entirely when it comes to its role in the life of a business leader.
Books are as valuable today to growing your business as your business card was in previous decades.