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relationship marketing

Marketing should empower, not intoxicate

Marketing should empower, not intoxicate

Success, like alcholol, can intoxicate our minds and habits and leave us limited in our capaity to react to the circumstances happening around us. Marketing has changed but few organizations have reconsidered their approach and are forced to get comfortable "managing decline" instead of seeing explosive growth.

Instead, marketing should be about helping people do things they've never done before. It should be more about connecting the dots and filling in the gaps rather than manipulation and fear. While old school marketing still has its merits, it's not the only path brands, businesses, and causes have available to take.

Marketing has three fundamental dimensions ...