Viewing entries tagged
social media

5 new realities of marketing you can't ignore

5 new realities of marketing you can't ignore

Marketing will never be the same.

There was a time when desktop computing skills (remember that phrase?) moved from optional to required. Then, employees had to understand the Web. Now, no organization can afford to hire people in their marketing department who don't understand social networking and mobile engagement. My prediction is that every new hire for any professional position will one day have to demonstrate a proficiency in social and digital media.

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What a social media policy won’t do

What a social media policy won’t do

You can't fix stupid. Sorry. This is my fundamental skepticism of depending on corporate policies to control [sic] behavior on social media.

I'm not a huge fan of rules of any kind but especially when it comes to social media. That being said,  I'm beginning to develop an appreciation for social media policies as a way to help businesses, brands, and causes focus their work in the age of influence through digital communications. 

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How to reclaim your old, archived blog posts

How to reclaim your old, archived blog posts

There are a growing number of people who have been writing blogs posts for a decade or more. If you've been doing it five days a week for 10 years, you've created 2,600 blog posts. If each of those blog posts were 500 words, you've written 1.3 million words. Wow! That's a lot of content.

The nerd in me wonders just how many nuggets of wisdom are buried in the ominous archived section of your blog. It seems an incredible waste of time and creativity if the content you share is only used once. Surely there is a way to breathe new life into latent blog post content. Don't you agree?

Content is an asset. But your ability to cash out its value depends on your willingness to reimagine new ways you might use it.

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How to become an authority on any subject

How to become an authority on any subject

For those of you who don't know my complete story (and why would you), there was a time in my career when I was responsible for the marketing, revenue, and operational efforts of a multi-million dollar business unit that sold offering envelopes to churches. 

Offering envelopes are about as sexy as ... um .... NOTHING. 

Nevertheless, we managed to sell more than 130 million of them a year to more than 12,000 customers.

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10 ways to fix your broken social media strategy

10 ways to fix your broken social media strategy

Social media is still being treated like a magnetic sticker you just slap on the side of your car to advertise your newly minted business. In many respects, social media is talked about more than ever but still doesn’t have a legitimate seat at the strategy table.

What that means is there are a lot of social media consultants, speakers, writers, etc. who are not held accountable to true metrics of any kind. I’m not talking about metrics akin to a high school popularity contest such like “likes” and “follows.” I’m talking about metrics that demonstrate movement through the life cycle of engagement—whatever that looks like within your nonprofit, cause, or charity.

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Automatically archive social content

Automatically archive social content

You should stop wasting your social content.

You’ve spent too much time, too much energy, and too much creativity on Twitter, Facebook, blogs, etc. not to harness the potential of all of that raw material. The ability to create a completely searchable database filled with content you’ve already curated, collected, created commentary around is more than a pipe dream; it's reality.

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