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5 reasons why deadlines matter

5 reasons why deadlines matter

Every client wants to know three things when they hire freelance or contract creatives: 

  1. Will he or she accomplish what I need him to do?

  2. Will he or she deliver it in the form that I need it delivered?

  3. Will he or she meet my deadline?

I live on both sides of the table. I sometimes set deadlines. Other times, I am given deadlines. Either way, there is purpose and function behind every production schedule.

I have to admit I'm a litte crazy about dates.