Every client wants to know three things when they hire freelance or contract creatives:
Will he or she accomplish what I need him to do?
Will he or she deliver it in the form that I need it delivered?
Will he or she meet my deadline?
I live on both sides of the table. I sometimes set deadlines. Other times, I am given deadlines. Either way, there is purpose and function behind every production schedule.
I have to admit I'm a litte crazy about dates.