There is nothing more exciting than working with people who help you accomplish your strategic goals. If you manage areas of your business or organization that are responsible for copy development, then you’re likely familiar with hiring freelance writers.
Most people either love working with contractors or don’t. I find many times those who don’t have had a series of bad experiences that have colored their perspective on hiring outside talent. That’s really unfortunate because there are a lot of great writers available to brands, businesses, and causes. And that talent is easier to find, validate, and contract today that ever in history.
But communicating with freelance writers (especially for non-writers) can be frustrating.